Museum Core Documents: Mission Statement

In this video, Julie Hart, Senior Director of Museum Standards & Excellence at the American Alliance of Museums, provides an overview of one of the five core documents for museums: the Mission Statement. Hart discusses what a mission statement is, why it is important, the benefits of having a mission statement in place, and the required elements for writing an effective mission statement. This video supplements the session, "The Core Documents Your Museum Needs (Part 1 and 2)" given at the 2016 ATALM annual conference held in Phoenix, Arizona, on September 10-13, 2016.